Signs and graphics serve three general purposes: •Inform•Direct•SellFirst impression a person has about a business is often the result of its signs and graphics. By employing effective signs and graphics, businesses of all types and sizes can make the most of that first impression.Signs are valuable to businesses of all sizes, and in all industries. Signs help consumers become aware of a business, service, or event; They can help prompt purchases, change purchase decisions, and build brand equity.Did you know that signage is an inexpensive, yet effective form of advertsing? In times of a slow economy, advertising is crucial and it helps create a long-term competitive advantage. Signs can help build a long-term awareness for your business. The fact is an effective sign is the most successful way of attracting the attention of passing motorists. It should be large with easy to read graphics. Your message should be clear and concise identifying your type of business. A sign should grab attention!Your sign should:•Attract New Customers•Brand The Business•Create Impulse SalesFinding the right sign for you can be made easy by letting B&B Signs & Design guide you.